Phentastic!
Phen Grant — Brooklyn-based Illustration, Graphic Design & Art Direction
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Prasarita

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(2015) Prasarita is owned by a yoga-instructor who started her own active-wear line featuring hand-woven garments in bright colors and patterns.
 

 

While I was worked on branding I was touring India and Nepal by train. I found inspo in Indian Devanagari script and colors from their Holi festival.
 

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This region of the world was the birthplace of meditation and yoga which had a huge impact on my branding decisions.